Google Business Listings
Tap in to the fastest growing search behavior to fuel new support for your mission.
“Near me” mobile queries have grown by over 200% in the past two years. There are now more than 1 billion searches that contain the phrase “near me” in the United States every month that are driving traffic to Google Business Profiles in search results and in Google Maps on smartphones.
Too many nonprofits aren’t even aware that their organization’s service locations may already have Google Profiles and others aren’t strategically leveraging them to attract and engage new audiences. Here are a few reasons why you should:
- Organizations with Google Business Profiles are 94% more likely to be viewed as reputable.
- 56% of user actions on Google My Business listings are website visits. Even if your organization isn’t at the top of search results, the location of the user will boost the business profile listing.
- 84% of searches for local organizations/businesses are discovery searches, meaning these are new potential supporters of your cause.
Helping active citizens looking for ways to help discover and connect with the great causes around them is at the heart of our mission at Popcause.
Google Business Profiles are a key dimension of making these connections for local organizations. Here's how we can help.
Claim &
Create
We set up initial ownership of all your operating locations and establish a connection with your website domain, which boosts SEO.
Persistent Calls
to Action
Our software enables us to syndicate your messages across locations and schedule posts for republication so that your content stays fresh for Google to boost your relevance.
Curate &
Communicate
We'll align the messaging and content of your Location Listings with your brand to convey the inspiring purpose behind your mission and start a conversation with your audience in search.
Data
& Insights
We'll deliver monthly roll-up reports on the search and interaction activity for all of your locations so you can measure performance and growth over time. We'll review this monthly with you to apply insights to refine your marketing and audience engagement strategies.
For enterprise-size nonprofits with a complex regional, national, or global footprint, we can help you organize your digital presence and reputation across the network. Great for federated organizations, United Ways, community foundations and more.
